Exploring the Intersection of Greenwashing and Buddhism: Beyond Surface Appearances

In the age of environmental consciousness, the term “greenwashing” has become increasingly prevalent. It refers to the deceptive practice of presenting a false image of environmental responsibility to conceal less eco-friendly activities. While the concept of greenwashing primarily pertains to business and marketing strategies, its implications extend to broader ethical and philosophical considerations, including those within Buddhist principles.

Buddhism, with its emphasis on interconnectedness, compassion, and mindful awareness, offers valuable insights into addressing the root causes of greenwashing and fostering genuine environmental stewardship. At its core, Buddhism teaches us to look beyond surface appearances and cultivate a deep understanding of the interconnected web of existence.

One of the fundamental teachings of Buddhism is the concept of …